2016 will see an increase in video ads (see article), a more important need for mobile design, VR and even virtual assistants?
Mobile adverts are becoming more popular as can be seen here. The article highlights a few interesting things;
– Interactive ads give users a sense of control that is refreshing for most experiences
– Mobile games are top in user time spent on phones = more time exposed to ads
– India will be the next major source for mobile engagement