Ultimate Frisbee Insight & Aim.

Based upon research carried out with males between the 18-30 age bracket, I found that most can relate to frisbee, but only as childhood activity – rather than a competitive sport.

This insight was reached through actively communicating with users on Reddit within both the r/ultimate and r/teenagers threads, a digital interview with Oli of the Ultimate Frisbee blog Introverted Ultimate, as well as secondary research carried out through online articles and posts.

Based on this insight, I believed that tugging on the nostalgic heartstrings would be a powerful way to get young-adult males involved with the sport, by encouraging them to pick up and frisbee for the first time since their youth and join a local Ultimate Frisbee team.


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